Our process
From first brief to live product — in the open.
Discovery, design, build, and launch — with a staging URL on day one and decisions made where everyone can see them.
Typical 12-week engagement
Weeks 1–2
Discover
Map the constraints before any code is written.
We sit with your team, map the operating pressure, and hand back a technical spec, database schema, and architecture diagram. Every decision is documented and signed off before the build begins — so nothing is decided in a dark room.
Weeks 3–4
Design
Prototype with real constraints, not assumptions.
Wireframes become interactive prototypes before a component is built. We run these with real users and real data so the design is validated against how people actually work — not how we imagined they would.
Weeks 5–10
Build
Two-week sprints. Staging URL from day one.
You get a live staging environment on day one of the build. Every sprint ends with a demo — working software you can click through, not a slide. We write to spec, review each other's code, and run automated tests on every push.
Weeks 11–12
Launch
Zero-downtime launch. Then we stay on.
A full security audit and QA sweep precede every go-live. We run the deployment, monitor the first 48 hours, and hand over documentation written for the people who will actually run the system — then remain available for what comes next.
Why it works
No hidden reveals. No surprise scopes.
Most project failures aren't technical — they're informational. We fix that by putting everything in the open: specs, staging, demos, and decisions. You always know exactly where the build stands.
2 weeks
sprint cadence
Shippable software at the end of every cycle
1 day
staging access
Live environment from the first day of build
0
downtime deploys
Blue-green deployments with instant rollback
8–12 weeks
to go-live
Focused MVPs delivered within three months
Start with discovery.
The first two weeks are about understanding your problem — not writing code. Bring us the brief and we'll map exactly what it takes to solve it.